Content Marketing: The Importance of Video

9th January 2018 in Video Marketing

The importance of content marketing as a tool to engage with prospective customers has grown incredibly over the last few years. At first there was a focus on written content, with businesses utilising the power of online guides, e-books, blogs and articles. To provide quality content on a regular basis will not only prove attractive to clients, but to Google’s search algorithms too, and finding the balance is important.

More recently there has been a surge in popularity for video, and for very good reason. There is sense in a combination between the written and the visual, to meet the needs of an audience that spans millions.

Crafting great content will create great video and what video appeals to is the immediacy of modern living. Taking the time to read is considered a luxury by many and putting the same information in a 45 second, interactive video post could prove invaluable.

Online there are a billion YouTube users, 1.15 billion on Facebook and a further 500 million on Twitter. Each of these users will watch roughly 2000 minutes of online video per month. The market grows daily, with last year alone seeing video as 55% of web traffic, a statistic that is expected to rise to 90% by the end of 2014. People crave visual stimulation, with a staggering 85% of people found to be more likely to make a purchase from a website using video promotion.

There are many reasons why working closely with a video production company may be simpler than you think and can lead to greater reward:

  1. With video you can guarantee both speed and quality. Where e-books and longer online guides take research, editing and design before writing, a video is immediate and can combine techniques to get your point across.

  2. Video as a marketing tool offers fantastic return on investment. To be able to seamlessly embed your company’s ethos into your marketing campaign through video can prove a huge boost to your brand image and take your project to a new level. At PureMotion we’re focused on results; allowing us to help you engage with your audience, regardless of your industry.

  3. The combination of written and visual content is one that can be used across a variety of media platforms and any industry. Combining words with video for landing pages, social media channels, email marketing and blogs shows versatility and commitment. You can use video as promotional material for written content too, such as books and guides, and vice versa.

  4. Easier integration has helped transform video from a major decision to an obvious choice. Online video apps add efficiency to uploading quality content regularly, be that to emails, websites or blogs, sliding seamlessly in rather than needing to be central.

Regardless of your audience or predicted demographic, video can be crucial to your business. People spending more time on mobiles, tablets and laptops for general browsing shows that they want information immediately and need to be quickly engaged. Visual immediacy is vital to gaining attention and backing that up with engaging written content is important too. Content marketing is the buzz word; effective video and written content is the reality.

For more information about how content marketing with video can help your business, contact us today.

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