People buy from people, so why hide them away?
Every brand has a personality, an identity. People are what make your brand, so let them do the talking and tell the world who you are. Branded videos are the perfect opportunity to demonstrate your values, prove your worth and inspire action. All your marketing activities pull together to portray your personality, but they tend to lack the human element. Branded video content is the ideal way to let your customers see what you’re all about.
Why use brand videos?
- Engage with your audience on a deeper level by using emotions and showing your human side
- Your opportunity to demonstrate the authenticity and value behind your brand
- Create an indirect selling tool that builds real trust and meaning
How can I use brand videos?
Creative video is excellent at building your brand, and branded content can form a major part of your online image. With video, a huge amount can be conveyed in just a couple of minutes, so it’s an ideal tool to use across your website and social media platforms. With online attention span at its shortest, it’s more important than ever to quickly and succinctly let your customers know who you are and what you do. Brand video production is the answer.
What’s involved in the process?
Effective brand video production starts with a story – your story. The challenge is telling that story with moving images and sound, but it’s a challenge in which we relish. Every brand video is unique, but we make sure it reflects who you are and what you stand for. Creative development is a big part of the process. We start by understanding your business and your brand, as well as what makes you tick. Then, it’s a case of developing a concept and a way to communicate that through video, whether it be with live action filming, animation or a combination of the two.
Beyond the video...
We often find that brand videos are best used within a holistic content marketing strategy, as a top-of-the-funnel awareness tool. Rather than directly selling your product or service, branded video content aims to build trust amongst your target audience before leading them through a bespoke campaign, gradually providing them with more information about your offering, before presenting a call-to-action.
Who says so?
"PureMotion have produced consistently high quality content for use on our website and social media channels. We have seen a great response to the videos and they have really enabled us to promote our care homes effectively online. They will continue to be our chosen supplier and we are very happy to recommend them."