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Cut through confusion; deliver your message with precision and clarity.

You say it best, when you say nothing at all - that is, let an explainer video do the talking for you instead. Whether it’s a process, a product or a service, effectively communicating what it’s all about is crucial, and what better way to tell your story than with explainer video production?

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Why use an explainer video company?

  • Communicate complex ideas or processes with ease and creativity
  • Flexibility - use video animation, live action or a combination of the two
  • Save time and money with a powerful, engaging learning tool - let the video do the work for you

How can I use explainer videos?

Explainer video production lends itself to being versatile, and in truth there are countless avenues to explore. Do you get asked the same questions every day about one of your products? Hosting a product video on a certain product page within your website may save you time, hassle and returns. Perhaps you’re looking to provide training, explaining how to use a piece of software for example. Training videos could get that across to countless people in multiple locations in a consistent and reliable way.

What’s involved in the process?

The key to effective explainer video production lies in the planning stage. It pays dividends to take time and consider all the important aspects of your video content. Whether you want to boost sales, tell a brand story or create an app demo video, the same principles remain - your message should be concise, clear and engaging. Any storyboards or scripts should reflect these principles too. Depending on the subject matter, the production process can involve video animation or live action. There are lots of creative approaches: 3D animation, motion graphics, character animations… the choices are endless. As an explainer video production company, part of our job is to make appropriate suggestions depending on your goals and ambitions.

Beyond the video…

Unlike some explainer video companies, we believe there are other factors to consider if your video is to be a success. First and foremost, you need to reach a targeted audience. That could mean placing the video on the same webpage as a product you sell, helping to boost sales and conversion rates. Alternatively, it could mean creating a social media marketing campaign that reaches the right people at the right time. Whatever the platform, executing a creative promotion strategy will maximise the impact of your explainer video - making it a true success.

Who says so?

"We’ve used PureMotion for several projects and have been very pleased with the results. They have quickly understood our business and produced exciting creative output which we’ve really liked. They are very responsive and flexible and have been able to work without requiring a lot of guidance or interventions on our behalf. Based on our experience we’d be delighted to recommend them to other potential customers."

Ron Temperley MD, 20:20 Retail Data Insight

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